Friday, October 14, 2005
Day 107
The last week or so has been interesting, and a bit of fun. After about three months, I can feel the momentum picking up, as my advertising, mailouts, doorknocks and the like are starting to take effect. So what's the news?
1. This afternoon I will know whether or not my South African buyer is going to step up and purchase a $1.1m apartment. This sale would make me very happy indeed.
2. By maintaining a good relationship with the managers in the estate that I am working, I have become the agent they are referring to potential sellers - I picked up another listing this week as a result.
3. My older couple, who are the buyers of another of my houses subject to sale, have managed to secure finance - so even if I can't get their home sold in time, they should go ahead with that purchase. It is nice being able to bank on things like that. Naturally, if they go ahead with the purchase, I still get to sell their house too.
4. Early next week I will hear back from a couple from the Sunshine Coast who may put an offer in on the above-mentioned 'under contract' house - which they will probalby not get. The beauty of this is that I will then know how much they want to sell, I will know they are ready to purchase and I might be able to swing them onto something else.
5. I had a great inspection on an apartment last Tuesday, buy a man who will be purchasing with his parents. The parents will be taking a look in about ten days time. Provided that they like it, I may be able to get it sold. The really nice thing about this is that the owner of the apartment wants to buy another apartment in the same building - and I might pick up that sale too.
As I said, things are cruising along quite comfortably.
I am also about to start doing e-newsletter to clients and potential clients. If you want one - leave a comment with your email address. I am happy to oblige. I am also thinking of getting the website tinkered with to make it a bit more business-oriented, I'll see how I go.
Tips of the Week:
1. When you are working an estate or a building, try to have control of most of the listings - but if you can avoid having too many for sale in the area at one time. If your buyers have too much choice, it makes selling them something much more difficult. If they have a choice of only A or B, it makes your life (and thiers) easier.
2. Get your name and face out there. Encourage your vendors to pay for advertising, and make sure you have your face, name and number on the ads. Eventually, people will associate you with the buildings and areas you work in, and you will be the natural choice if someone wants to buy into, or sell out of the area.
3. Stay hungry. If you have a great month, don't take the attitude 'it doesn't matter what happens next month, I've done really well here'. You deserve congratulation for a successful month, but don't let it drag your next month down. Our office did exceptionally well last month, and this month the sales board is looking quite sparse.
4. Quality, intelligent marketing will set you apart. If you are going to advertise a $5 million house, make your mailouts, glossy, well worded and attractive - likewise, direct them at the streets where the buyers live. You don't advertise $300,000 homes in the rich suburbs, and you don't bother trying to sell $1m apartments to people currently living in a $300,000 house. If someone with a $5m house recieves flyers for high-end property, they will be interested and almost grateful, if you send them stuff about property in which they have no interest at all, they will associate the cheap and 'nasty' property with you - and never use you as an agent.
1. This afternoon I will know whether or not my South African buyer is going to step up and purchase a $1.1m apartment. This sale would make me very happy indeed.
2. By maintaining a good relationship with the managers in the estate that I am working, I have become the agent they are referring to potential sellers - I picked up another listing this week as a result.
3. My older couple, who are the buyers of another of my houses subject to sale, have managed to secure finance - so even if I can't get their home sold in time, they should go ahead with that purchase. It is nice being able to bank on things like that. Naturally, if they go ahead with the purchase, I still get to sell their house too.
4. Early next week I will hear back from a couple from the Sunshine Coast who may put an offer in on the above-mentioned 'under contract' house - which they will probalby not get. The beauty of this is that I will then know how much they want to sell, I will know they are ready to purchase and I might be able to swing them onto something else.
5. I had a great inspection on an apartment last Tuesday, buy a man who will be purchasing with his parents. The parents will be taking a look in about ten days time. Provided that they like it, I may be able to get it sold. The really nice thing about this is that the owner of the apartment wants to buy another apartment in the same building - and I might pick up that sale too.
As I said, things are cruising along quite comfortably.
I am also about to start doing e-newsletter to clients and potential clients. If you want one - leave a comment with your email address. I am happy to oblige. I am also thinking of getting the website tinkered with to make it a bit more business-oriented, I'll see how I go.
Tips of the Week:
1. When you are working an estate or a building, try to have control of most of the listings - but if you can avoid having too many for sale in the area at one time. If your buyers have too much choice, it makes selling them something much more difficult. If they have a choice of only A or B, it makes your life (and thiers) easier.
2. Get your name and face out there. Encourage your vendors to pay for advertising, and make sure you have your face, name and number on the ads. Eventually, people will associate you with the buildings and areas you work in, and you will be the natural choice if someone wants to buy into, or sell out of the area.
3. Stay hungry. If you have a great month, don't take the attitude 'it doesn't matter what happens next month, I've done really well here'. You deserve congratulation for a successful month, but don't let it drag your next month down. Our office did exceptionally well last month, and this month the sales board is looking quite sparse.
4. Quality, intelligent marketing will set you apart. If you are going to advertise a $5 million house, make your mailouts, glossy, well worded and attractive - likewise, direct them at the streets where the buyers live. You don't advertise $300,000 homes in the rich suburbs, and you don't bother trying to sell $1m apartments to people currently living in a $300,000 house. If someone with a $5m house recieves flyers for high-end property, they will be interested and almost grateful, if you send them stuff about property in which they have no interest at all, they will associate the cheap and 'nasty' property with you - and never use you as an agent.
# posted by Nils : 12:47 pm
