Tuesday, July 12, 2005
Day 9
Today was relatively uneventful. I rescheduled my (potential) client's apartment viewing for next Monday and worked on advertising for my open home this weekend. I even managed to convince the vendor to advertise a price "in the mid-400,000s" as apposed to the very solid-looking $449,000.
Not only will that give me an edge with potential buyers, it also sets me apart from all the other agencies who have advertised at the set price.
I also took the time to visit the manager of what will probably be my main apartment building. She is a nice enough lady, however the management has an allegiance to their onsite sales office which prevents them from sending any referrals my way. This isn't neccessarily a negative, more like a lack of positive result. Still, nothing wrong with a bit of competition. We have a much larger buyer pool and far more property to offer, so once I get to know the building well, things will definitely be tilted in my favour on that one.
Tip of the Day:
When determining how much advertising you want to do for a property - especially for open homes - consider how much exposure it will recieve from signs erected on the day alone. If you are in a busy street, chances are the signs alone will draw a lot of people in. In a development with little major road frontage, you will find that a lot more advertising needs to be done to get the word out. No matter how lovely the property is, you cannot sell it if it remains a secret.
It's important that vendors realise this as well - generally more will need to be spent on out-of-the-way properties to get the same number of inspections as those located in heavy traffic areas.
Not only will that give me an edge with potential buyers, it also sets me apart from all the other agencies who have advertised at the set price.
I also took the time to visit the manager of what will probably be my main apartment building. She is a nice enough lady, however the management has an allegiance to their onsite sales office which prevents them from sending any referrals my way. This isn't neccessarily a negative, more like a lack of positive result. Still, nothing wrong with a bit of competition. We have a much larger buyer pool and far more property to offer, so once I get to know the building well, things will definitely be tilted in my favour on that one.
Tip of the Day:
When determining how much advertising you want to do for a property - especially for open homes - consider how much exposure it will recieve from signs erected on the day alone. If you are in a busy street, chances are the signs alone will draw a lot of people in. In a development with little major road frontage, you will find that a lot more advertising needs to be done to get the word out. No matter how lovely the property is, you cannot sell it if it remains a secret.
It's important that vendors realise this as well - generally more will need to be spent on out-of-the-way properties to get the same number of inspections as those located in heavy traffic areas.
# posted by Nils : 8:41 pm
