Friday, July 08, 2005
Day 5
As it stands, after five days in the job, I have managed to get a full mail-out to one development - including a chat with the managers and my friends who used to work there in the sales office. There is still one house available for sale by the developer (which a couple of other agents are opening this weekend). If that one doesn't sell by Tuesday (and I would be a little surprised) I am going to use it for the topic of my first bit of marketing - it's a great house at a very good price. All it needs is a buyer.
I have worked out my plan of attack in my main building, and with luck I will meet with the manageress over the weekend. From there it is a matter of finalising the mailout and getting to meet the residents. That will take time - there are 249 or so units - so I am starting with the body corporate chairperson and multiple unit-owners first. If all goes well, by Wednesday I will have sent everyone in that building a letter and will have met a few of them in person.
My other building - complete with resistant management, loyal to another agent, will be a little more challenging/fun. There is no neat little backdoor to go in through, nobody in a position of power that I can butter up to make my job easier, it is simply a matter of going straight to the residents and making them realise that they should be dealing with me. I have come up with the start of my marketing campaign, and should have that kicked off by this time next week.
On top of that, I have a few apartments to show a potential buyer around lunchtime on Monday. It's been a massive week so far, but I can look back and feel like I have accomplished a little, and I am happy with where I am standing at the moment.
Tip of the Day:
When trying to get into a building - whether there is an established agent or not already working it - you need to seek out the key people and get them onside. Offer referral fees to the managers, make sure that the girls (or guys, but usually girls) at the front desk know your name and know that if someone want to sell their unit that your name is the one and only name they should be giving out.
In body corporate situations it is also imporant to know who the key people are and to make sure that they too are on your side. With the key people in a development or building working with you, everything becomes easier for you, and much harder for competing agents. Likewise, if they are not on your side, things can be that much harder for you - until you convince them that you are really the best person to be dealing with.
I have worked out my plan of attack in my main building, and with luck I will meet with the manageress over the weekend. From there it is a matter of finalising the mailout and getting to meet the residents. That will take time - there are 249 or so units - so I am starting with the body corporate chairperson and multiple unit-owners first. If all goes well, by Wednesday I will have sent everyone in that building a letter and will have met a few of them in person.
My other building - complete with resistant management, loyal to another agent, will be a little more challenging/fun. There is no neat little backdoor to go in through, nobody in a position of power that I can butter up to make my job easier, it is simply a matter of going straight to the residents and making them realise that they should be dealing with me. I have come up with the start of my marketing campaign, and should have that kicked off by this time next week.
On top of that, I have a few apartments to show a potential buyer around lunchtime on Monday. It's been a massive week so far, but I can look back and feel like I have accomplished a little, and I am happy with where I am standing at the moment.
Tip of the Day:
When trying to get into a building - whether there is an established agent or not already working it - you need to seek out the key people and get them onside. Offer referral fees to the managers, make sure that the girls (or guys, but usually girls) at the front desk know your name and know that if someone want to sell their unit that your name is the one and only name they should be giving out.
In body corporate situations it is also imporant to know who the key people are and to make sure that they too are on your side. With the key people in a development or building working with you, everything becomes easier for you, and much harder for competing agents. Likewise, if they are not on your side, things can be that much harder for you - until you convince them that you are really the best person to be dealing with.
# posted by Nils : 9:20 pm
